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Thumbtack · Moving Companies

Thumbtack Auto Responder for Moving Companies

A Thumbtack moving customer requests quotes from four or five companies in one evening and books within a day or two — the shortlist is decided before most movers open the app. LeadWinner answers in about 20 seconds, in-thread and by SMS, and starts building the estimate immediately.

Replies in ~20 seconds on Thumbtack · $2.99 per lead for the first 30 in a week, then $1.49 · $0 on zero-lead weeks

LeadWinner is an AI auto responder for moving company leads on Thumbtack: when a Thumbtack message lead arrives, it replies in about ~20 seconds with an answer built from the customer's actual request, asks qualifying questions like “Which floors at each address, and is there an elevator or a long carry?”, follows up until the customer responds, and can bridge a live phone call. Pricing is $2.99 per lead — $0 on weeks with no leads.

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How Thumbtack moving leads actually work

Moving is a compare-and-commit category on Thumbtack: the customer describes the move once — size, date, distance — and contacts several companies in a single sitting. You pay when they reach out, the other movers got pinged in the same minute, and the hire usually goes to a company from the first wave of responders. Answer the next morning and you’re not losing the comparison — you were never in it.

What Thumbtack’s request form gives you is a sketch: "2-bedroom apartment, about 10 miles, the 25th." What an estimate needs is the rest — floors, elevators, parking, packing help, and the upright piano that turns a two-mover job into a three-mover job. Thumbtack’s built-in quick replies send one templated message and stop, so they can’t collect any of it — a conversational reply can.

LeadWinner replies in about 20 seconds with a message written from the request itself, asks the estimator’s questions, and — critically for this trade — sends everything by SMS to the customer’s phone as well as the Thumbtack thread. The person coordinating a move lives in their texts. Being the mover in their text messages is how you become the mover they call back.

What the AI asks a Thumbtack moving lead

Every lead gets an estimator’s intake in the first exchange, from instructions you write once:

“Which floors at each address, and is there an elevator or a long carry?”

Stairs and carry distance are the biggest hidden hours in a move — and the detail Thumbtack’s request form most often lacks.

“Any specialty items — piano, safe, treadmill, glass or art?”

Specialty items change crew size, equipment, and insurance conversation. Finding the piano in message two beats finding it on moving day.

“Do you need packing help or supplies, or is everything boxed?”

Packing can double a job’s revenue and time. Asking early quotes the real job — and upsells honestly, before a competitor quotes only the truck.

“Is your date fixed or flexible?”

Month-end Saturdays are gold-rush days; a flexible customer can be steered to a mid-week slot with better pricing for both sides.

Example

A Thumbtack Lead, Answered in About 20 seconds

A fictional example of a Thumbtack moving lead — rates illustrative; your price book drives real replies.

Customer · Thumbtack lead

Moving a 3-bedroom house about 15 miles on the 30th. Have an upright piano. Looking for quotes.

LeadWinner AI · example reply

Thanks — a 3-bed with an upright piano is a job we staff properly: 3 movers, a lift gate, and piano board included. Ballpark for 15 miles is $1,150–$1,450 all-in, with the piano handled by people who’ve moved a lot of them. Two questions to tighten that: any stairs at either address, and is everything else boxed by moving day?

Customer · Thumbtack lead

Four porch steps at the old place, new house is single level. We’ll box everything ourselves.

LeadWinner AI · example reply

That’s the easy version — porch steps are nothing, and self-packed keeps you at the lower half of the range, so plan on roughly $1,150–$1,250 pending a quick inventory check. The 30th is month-end and our calendar fills first for morning starts. Want us to call you today with a firm written estimate? What’s the best number?

Customer · Thumbtack lead

Sure — (813) 555-0192.

LeadWinner AI · example reply

Our coordinator will call (813) 555-0192 today with the firm number and email the written estimate — licensed, insured, and the piano is in the quote, not a surprise line item on moving day. I’m holding a morning slot on the 30th for you in the meantime.

Fictional, illustrative conversation — names, numbers, and prices are examples. Every real reply is generated fresh from the customer’s message and your business profile.

The trade where customers go quiet needs the most follow-up

Movers see more silent leads than any trade on Thumbtack: customers collect five quotes, feel overwhelmed, and stop replying to everyone. LeadWinner treats silence as a stage, not an ending — up to 10 follow-ups per lead, written fresh from the conversation and spaced from minutes to days. "Still moving on the 30th? Your morning slot and the $1,150–$1,250 estimate are both still good" is the message that wins the job three days after everyone else gave up.

Hot leads get bridged by the 2-way auto-call — your phone rings, you press 1, and you’re talking to the customer while competitors type. Pricing is per lead: $2.99 for the first 30 in a week, $1.49 after, and $0 on weeks with none — which suits a trade where January and June are different businesses.

Simple Process

Set It Up Yourself in 2 Minutes

No developers. No complicated setup. Just connect, customize, and start winning.

1

Connect Business in 1 Minute

LeadWinner connects via official Yelp, Thumbtack, and Google APIs — just click "Approve" and you're done.

2

Customize Replies

Answer a few questions to teach the bot how to respond to your customers. Set your tone, services, and hours.

3

Activate Bot

Turn it on and get 7 days free. No commitment. Watch the leads start converting.

4

Get More Sales

AI replies faster and smarter than competitors. More conversations, more deals, more profit.

Pricing

Simple, Transparent Pricing

Start free. Pay only for the leads you get.

Recommended

Pro

For most businesses

7-Day Free Trial

$2.99 /lead

First 30 leads/week

$1.49 /lead

After 30 leads/week

Billed weekly. $0 if 0 leads. No commitment. Cancel anytime.

What's included:

  • Custom AI messages
  • Custom AI follow-ups
  • Replies in as little as 10 seconds
  • 100% response rate
  • Adjust responses based on business hours
  • Easy 2-minute setup
  • Dashboard with full access to all settings
  • SMS & email alerts for qualified leads
  • Spots qualified vs. unqualified leads
  • Free customer support
  • Connect unlimited businesses
  • 2-Way calls to connect you with customers
  • AI SMS messages to customers
  • Free setup assistance if needed

Enterprise & Agencies

For businesses & agencies with 500+ leads/month

Extended Free Trial
Custom /lead

Custom per-lead pricing tailored to your volume.

No long-term contracts. Flexible terms.

Everything in Pro, plus:

  • Volume-based per-lead discounts
  • Priority support
  • Personalized onboarding
  • Custom AI response tuning
  • Priority feature requests
  • Dedicated account manager

One extra closed deal pays for hundreds of leads.

At $2.99/lead, a single additional job — a drain cleaning, an AC tune-up, a furniture repair — covers the cost of dozens of AI-handled conversations. You only pay for leads you actually get, and in practice, businesses using LeadWinner close significantly more deals simply because they respond first, 24/7.

Moving Companies on Thumbtack: FAQ

Can it actually quote a move, or just chat?

It quotes to whatever depth you allow: honest ranges from your rate card in the first reply ("3-bed, 15 miles, piano: $1,150–$1,450"), with the firm number reserved for your coordinator’s call — or details-only with no figures, if that’s your policy. Consistency is the point: every paid lead gets your best process, instantly.

Why does SMS matter more for movers than other trades?

Because a person mid-move is drowning in logistics and living in their text threads — landlord, utilities, family. Your quote arriving as a text puts you in the channel where their move is actually being organized — on top of your reply waiting in the Thumbtack thread.

Do the follow-ups annoy customers into bad reviews?

They’re built to do the opposite: each one is short, polite, references the actual conversation, and stops immediately if the customer books elsewhere or asks to stop. In practice, the follow-up that lands two days into decision paralysis reads as attentive — it’s the same-day triple-text that reads as desperate, and the AI doesn’t do that.

What does it cost a moving company on top of Thumbtack’s lead fees?

$2.99 per lead for the first 30 leads in a week, $1.49 after that, $0 on empty weeks — and there’s a 7-day free trial. Against mover ticket sizes, one rescued 3-bedroom job covers a year of it; the honest way to think about it is insurance on the lead fees you’re already paying.

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